When fashion connoisseurs from across the world grace the streets of Seoul, the renowned Garosu-gil, a breathtaking tree-lined street in the Shinsa area, sits proudly atop their list. Embarking on this exquisite street and its surrounding lanes unravels a shopper's utopia abundant with delightful fashion boutiques and renowned chain stores. The sheer abundance of shops may overwhelm you, but fear not, we have curated a compilation of our personal favorites that we are certain will capture your heart as well.
Under N Over:
Should you arrive at this destination via subway, it is inevitable that you'll come across Under N Over shortly after emerging from Shinsa Station exit 8, while making your way to Garosu-gil. Within this store lies a treasure trove of trendy attire for both men and women, exuding an air of sophistication and charm. The space itself feels inviting and spacious, never crammed. Furthermore, their selection of accessories is nothing short of impressive.
Address: Kangnam-gu, Shinsa-dong, 514-18
Phone: 02-518-7200
KM Play:
KM Play, a splendid multi-brand haven, presents an eclectic assortment that caters to a diverse clientele. Be prepared to explore two floors tailored to women: one hosting elegant and feminine styles, and the other showcasing edgy and funky designs. As for the third floor, it boasts an exquisite collection of menswear, boasting an exceptional range of styles. Topping it all off, the final floor offers a splendid array of accessories, accompanied by a cozy coffee shop.
Address: Kangnam-gu, Shinsa-dong, 532-7
Phone: 02-3443-5454
Moeum Shoe Gallery:
Embark on a journey reminiscent of a glorious shoe museum as you step into this extraordinary boutique. Far from stuffy, you are free to feast your eyes upon a stunning selection of stilettos, ballet flats, boots, sandals, and wedges. Marvel at the magnificence of the collection, and if you so desire, try on the shoes to your heart's content. It's nothing short of a paradise for shoe enthusiasts.
Address: Kangnam-gu, Dosandaero, 13 gil, 28
Phone: 02-511-3275
Aland:
Envisioned as a cutting-edge emporium, Aland boasts a delightful melange of international and domestic brands, akin to the beloved retailer Urban Outfitters, yet without the kitsch and home goods. Within its walls, you will discover marvelously modern and minimalist garments adorned with unique accents, highlighting an abundance of neoprene and trendy boxy silhouettes. Accompanied by a splendid selection of shoes and accessories for men and women, Aland caters to the fashion-forward masses.
Address: Kangnam-gu, Shinsa-dong, 524-37
Phone: 1566-7477
8 Seconds:
On the iconic Garosu-gil, you simply cannot overlook 8 Seconds, the Korean fashion retailer that has graced the scene with its presence over the past year. Housed within an English Tudor-style building, this establishment offers on-trend clothing, shoes, and accessories for both men and women aged 18-35. Make haste and experience the wonders that await within this trendy haven.
Address: Kangnam-gu, Shinsa-dong, 535-1
Phone: 070-7090-1144
9 Owls Vintage:
In search of a Chanel or Louis Vuitton bag from the early 90s, or perhaps a fringe leather jacket from circa 1985? Look no further than 9 Owls, an upscale vintage boutique teeming with a treasure trove of clothing, accessories, shoes, and handbags from the 70s to 90s. The establishment is adorned with a charming candy-striped red and white awning, evoking the sense of shopping on Rodeo Drive.
Address: Kangnam-gu, Shinsa-dong, 546-3
Market Liberty:
Discover an enchanting world within the walls of Market Liberty, a women's boutique boasting an extensive range of styles. From mesh crop tops to elegant dresses suitable for tea with the Queen, this establishment caters to fashionistas who revel in experimenting with diverse looks. Moreover, they house arguably the most exceptional assortment of jewelry in the area.
Address: Kangnam-gu, Shinsa-dong, 532-11
Forever 21:
"Rock Forever 21, but just turned thirty" proclaims Kanye, expressing the truth that resonates with many in Korea. Forever 21 has become the go-to store for those seeking affordable yet trendy fashion. Whether you crave stylish attire or require a last-minute outfit for a night out, this establishment delivers with utmost flair.
Address: Kangnam-gu, Shinsa-dong, 547
Pop:
Step into the vibrant world of Pop, a boutique-inspired by pop art that exudes quirkiness and kitsch. Prepare to be mesmerized by bold prints and sassy designs that adorn their collection of women's clothing. Fearlessly embrace your extroverted fashion persona as you search for the perfect statement outfit or accessory to elevate your wardrobe.
Around the Corner:
A fusion of a cool café and clothing store, Around the Corner feels akin to stepping into a multifaceted wonderland. Immerse yourself in an assortment of cute interior decor, stationery, clothing, accessories, and delectable treats from the Publique Bakery nestled within the store. The store's open layout is perfect for those seeking respite from the crowded and claustrophobic ambiance often associated with Seoul's shops.
Address: Kangnam-gu, Shinsa-dong, 532-5
Wonderbra:
Finding a well-made brassiere that strikes a balance between support and lace-frills can prove challenging in Korea. Thankfully, the North American lingerie company offers respite with their store on Garosu-gil.
Address: Kangnam-gu, Shinsa-dong, 542-6
Zara:
This Spanish giant has taken Korea by storm, seamlessly assimilating into the chicest establishments in Shinsa. Zara stands as one of the few foreign clothing stores able to keep pace with Korea's fast-paced fashion market, unveiling new merchandise an astonishing twice a week.
Address: Kangnam-gu, Shinsa-dong, 532-8
Man Style:
Serving as the sibling store to Under N Over, Man Style caters exclusively to men, championing an extensive array of garments, shoes, and accessories. Expect to encounter a delightful mix of styles, ranging from preppy sailor chic to gothic grunge.
H&M:
The Swedish multinational sensation, H&M, has proudly crafted a name for itself as a purveyor of fast-fashion clothing for both men and women. Alongside Forever 21, H&M stands as a reliable go-to for those seeking affordable yet stylish fashion. Moreover, it boasts the best selection of swimsuits for the summer season.
Address: Kangnam-gu, Shinsa-dong, 546
Written by Caroline Bryan- Creator of www.rokstyles.com
ROKstyles - Korean fashion and style e-store and webzine
Follow ROKstyles:
Twitter: @rokstylesxoxo
Instagram: @rokstylesxoxo
Facebook: www.facebook.com/rokstyles
