Local Designers @Seoul Fashion Week S/S 2014
Her collections are daring and they metamorphose traditional street art images into innovative textile patterns
By Camille Park for My Guide Seoul.
Seoul Fashion Week is one of the grandest occasions in Seoul - and undoubtedly the largest and most esteemed fashion event. It is held biannually, in Spring and Fall, and consists of three programs: Seoul Collection, Generation Next, and Seoul Fashion Fair. This S/S 2014 Seoul Fashion Week will take place in Seoul IFC Mall and Yeouido Park from Oct 18th (Fri) to Oct 23rd (Wed).
SEOUL COLLECTION: Formed in the year 2000, Seoul Collection has grown in tandem with the Korean Fashion Industry and has emerged as the foremost Fashion Collection in Korea. It is a professional event featuring top Korean designers and has evolved to become the heart of the fashion industry.
GENERATION NEXT: Generation Next, an initiative to promote emerging designers, is a showcasing of independent brands that have been in existence for over one year but less than five. It serves as a stepping stone to success for young designers to display the distinctiveness of their styles.
SEOUL FASHION FAIR: The Seoul Fashion Fair is a global fashion market that connects business with the fashion industry. About 80 fashion companies participate in this exhibition, and selected companies are granted an opportunity to present in front of domestic and international buyers.
Regrettably, Seoul Collection tickets are not available for sale. Individuals can acquire tickets through special invitations extended by designers or artists. However, other events such as flea markets and pop-up stores will be open during the weekend. We suggest visiting these places if you plan to attend the S/S 2014 Seoul Fashion Week.
Here is an introduction to three notable local designers, all of whom are participating in Seoul Fashion Week S/S 2014.
pushBUTTON
pushBUTTON is a women's wear design label that was established in 2003. Since its inception, the brand has swiftly garnered a devoted following within the fashion community due to its distinct, eccentric, whimsical, and playful designs.
pushBUTTON's audacious and adventurous collection has earned them a renowned reputation, and insiders often claim that they are among the most innovative and up-and-coming designers in the industry.
pushBUTTON endeavors to revolutionize the new frontier of fashion. Their experimental and conceptual designs have been acclaimed not only by those in the fashion industry, but also by fashionable consumers who perpetually seek something distinctive and enjoyable to wear.
Today, pushBUTTON is immensely popular among young people. Nayoung Kim, a celebrated figure in the fashion realm, not only in Korea but worldwide, serves as the muse of pushBUTTON. Nayoung Kim has graced the pages of numerous fashion magazines, showcasing pushBUTTON's garments that are particularly renowned for their street fashion appeal.
In this season, pushBUTTON has collaborated with BOY+, a well-known boutique in Seoul. You may view and acquire this exclusive capsule collection at the BOY+ shop in Apgujeong, Cheongdam.
www.pushbutton.co.kr
BOY+
11 am - 10 pm
+82-2-548-5379
663-15 Apgujungdong, Gangnamgu, Seoul (exit 5, Apgujeong Rodeo Station).
KYE
Kathleen Kye is an up-and-coming fashion designer based in London and Seoul. KYE is Kathleen Kye's commercial fashion brand, which was launched in 2011 after her graduation from Central St. Martins in London.
KYE is a burgeoning Korean designer brand that embraces unconventional and free-spirited designs. The patterns found in her collections are vivid and they metamorphose traditional street art images into fresh textile patterns.
Although she initially began as a menswear designer, Kye has evolved into much more. The designer and the brand are ultimately driven by a longing to reinvent fashion as an art form. She has showcased her ready-to-wear items at NYC's Mercedes Benz Fashion Week, and her line has been picked up by esteemed establishments such as Opening Ceremonies and Harvey Nichols.
www.kyefashion.com
Daily Project
+82-2-3218-4075
2F, 1-24, Chungdam-dong, Gangnam-gu, Seoul.
STEVE J & YONI P
Designers Steve J & Yoni P first met years ago when they were young students in London. Steve J holds a BA/MA from Central Saint Martins College and Yoni P holds an MA from London College of Fashion.
Steve J & Yoni P were selected as a 'One to watch' designer duo by Vogue.com. Their brand, Steve J & Yoni P, has gone from being unknown to achieving fame - featuring on the front covers of numerous international fashion magazines and collaborating with prestigious names such as L’oreal, Topshop, and 10 Corso Como Seoul, among others.
The 'Steve J & Yoni P' brand is available at various department stores in Seoul and select boutiques in 13 different countries worldwide. They were recognized as one of eight 'Leading fashion designers of Korea' in the June 2010 edition of Vogue Korea.
The duo adores their three cats, from which they often derive immense inspiration, and they are also avid longboard enthusiasts. In fact, they have recently opened a select shop for boards right next to their flagship store in Hannam-dong, Itaewon. If you have an affinity for fashion and longboards, do visit their shop.
www.stevejandyonip.com
Flagship Store in Korea
+82-2-796-4766
1F, 685-12 Hannam-dong, Yongsan-gu, Seoul, Korea.
