How to Pursue The True 'Gangnam' Style

You will be astonished by the district's opulence and its high-end fashion.

Over the past few months, PSY's 'Gangnam Style' has become a global sensation on YouTube, amassing over 400 million views. PSY has now earned a Guinness World Record for the most liked YouTube video and has reached the second position on the Billboard chart.

For those who are unfamiliar with Korea, they might wonder: 'What is all this hype about Gangnam Style?' or 'What does 'Gangnam' mean and what is the significance of this song?' Well, 'Gangnam' literally translates to 'South of the River'. It is one of the most densely populated districts situated south of the Han River in Seoul, but it is widely recognized as the most affluent and influential district in the country. In Gangnam, the district's prosperity and upscale fashion will leave you awestruck. However, in PSY's music video, he presents himself as a middle-aged, struggling fashion enthusiast, deluding himself as the epitome of Gangnam style. In reality, though, he is merely an imitator, poorly mimicking a far superior class of style.

Intentionally, he repeats the phrase: "Oppan Gangnam Style," which means: "I am Gangnam Style." The use of the term 'oppa' is intriguing as it is an endearing expression that girls use to address older male friends or boyfriends. Alongside his pursuit of a Gangnam-style life, he also strives tirelessly to capture the attention of women.

To get a sense of it, explore the following locations:

Coffeesmith - 536-12 Sinsa-dong, Gangnam-gu, Seoul / 02-3445-3372

This two-story coffeehouse offers a distinct open area overlooking the streets of Garosugil. Its outdoor terrace is perfect for sunseekers seeking refreshing breezes. Moreover, it is favored by visitors due to its ideal location for observing people.

Directions: Exit at Sinsa Station (Line 3) through Exit 8. Proceed straight until you spot IBK Bank and then turn left. Continue walking, and you will see Coffeesmith on your left.

Hanshin Pocha - 182-29 Nonhyeon-dong, Gangnam-gu, Seoul / 02-515-3199

Similar to many Asian countries, Koreans are avid fans of street food. The Pojangmacha (referred to as "pocha") can be regarded as one of the most beloved street food vendors in Korea. A small mobile tented eatery, they offer a variety of popular street food items, from fish cakes to seafood pancakes. In Gangnam, these pochas are elevated to a contemporary level. Trendy and fashionable, Hanshin Pocha is beloved by locals and celebrities alike. If you crave late-night snacks, this is the place to visit. However, be prepared for potential long queues.

Directions: Exit at Shin-Nonhyeon Station (Line 9) through Exit 3. Walk straight until you reach Caffe Pascucci. Take a right and continue until you reach the intersection. You will notice Paris Baguette on your right, and Hanshin Pocha is located directly across from it.

Goshen - 88-23 Cheongdam-dong, Gangnam-gu, Seoul / 02-515-1863

Cheongdam-dong is renowned as the "Fashion and Art Street," featuring numerous international brands, contemporary galleries, fusion restaurants, and exotic cafes. This iconic cafe-lined street is the go-to place for fashion enthusiasts and celebrities in the city. Established in 1992, Goshen is the oldest cafe on this street. With its refined atmosphere, elegant surroundings, and delectable cuisine, Goshen stands as one of the finest restaurants in Seoul.

Directions: Exit at Apgujeong Station (Line 3) through Exit 4. Proceed forward and take a left at the first alley. Keep walking until you reach the end of the alley, and Goshen will be situated on the right corner.

Photo credit - 

Gangnam Style - JasonChamberlain