Stylenanda.com

So-Hee Kim, the esteemed proprietor and CEO of Nanda Inc., embarked on her entrepreneurial journey by establishing Stylenanda as her inaugural brand in the month of January in the year 2005.

’Nanda’ epitomizes the essence of ‘me’ in the Korean language, while the term ’Style’ spans a plethora of definitions. However, here is a well-crafted example;

“A particular, distinctive, or characteristic mode of action or manner of acting”

You may interpret the meaning of Stylenanda as per your personal inclination and imagination…

So-Hee Kim, the esteemed proprietor and CEO of Nanda Inc., embarked on her entrepreneurial journey by establishing Stylenanda as her inaugural brand in the month of January in the year 2005, with its online presence being made available at Stylenanda.com.

In the month of April in the year 2006, So Hee took the plunge and launched her second brand by the name of ’NANDA GIRL’, putting the spotlight on fashion accessories. During the same year, Stylenanda soared to the numero uno position among all the renowned women’s fashion boutiques in South Korea, as per the rankings of Naver.com (the leading search engine of Korea).

By the month of March in the year 2007, Stylenanda had garnered a staggering 700,000 searches in a single month, with Ranky.com endorsing Stylenanda as the preeminent and unrivaled platform for women's attire in South Korea. Shortly thereafter, So Hee Kim unveiled her third brand, ’SEMINANDA’. By the month of May in the year 2008, Stylenanda.com was welcoming a colossal influx of 200,000 visitors each day!

The year 2008 witnessed rapid expansion, prompting Kim's desire to incorporate cosmetics into her brand repertoire. Enthusiastically pursuing this vision, she initiated the conceptualization phase, ultimately launching her first cosmetic brand, ’3 CONCEPT EYES’, in the month of January in the year 2009. This esteemed brand quickly gained immense adoration from the young female populace of South Korea.

…and thus, the iconic Stylenanda brand sprung forth.

In South Korea, an abundant array of online shopping malls targeting fashion, particularly women’s fashion, can be found. The populace of Korea greatly favors online shopping owing to its swiftness and convenience. These online fashion stores are typically operated by young Korean women, who are ardent fashion enthusiasts. They engage in wholesale apparel purchases from Dongdaemun, one of the world's largest retail and wholesale shopping districts. Some also embark on the pursuit of establishing their own brands, producing their own clothing lines, and curating an extensive range of accessories. This entrepreneurial endeavor has garnered significant popularity and acclaim amongst Seoul's budding designers.

Stylenanda, in stark contrast to conventionally typical clothing lines, exudes an aura of distinctiveness and uniqueness. It occupies a niche segment amidst its numerous contemporaries. The inimitable 'NANDA MADE' style is characterized by a vivacious color palette, voluminous garments, sleek pants, black and white shirts, leggings, and an abundance of long dresses and vibrantly hued trousers, coupled with resplendent army blazer jackets. This exquisite style emanates an unrefined, feminine charm, brimming with vibrancy, cuteness, and chic elegance.

Stylenanda procures fashion items via wholesale channels in Dongdaemun, complemented by its own in-house production capabilities. These articles of clothing are then meticulously styled and seamlessly amalgamated with eccentric accessories, ultimately being presented as the enchanting Nanda Inc. brand. Stylenanda also retails top-notch footwear offerings, such as premium leather shoes, sandals, high-heeled shoes, trainers, as well as an enticing array of trendy accessories like spectacles, hats, and exquisite jewelry.

Evidencing tremendous success, So Hee has masterfully captured the attention of young women aged between 18 and 35, crafting not just a brand, but rather a veritable emblem of lifestyle; the iconic ’NANDA’. Solely employing in-house models, three to four young ladies meticulously selected from the website, these charismatic individuals have emerged as prominent personalities within the fashion realm, adulated by aspiring young Korean women who regard them as quintessential role models.

’Nanda Girl’ gravitates towards accentuating fashion accessories, while ’Seminanda’ specializes in undergarments, swimwear, bikinis, and sleepwear. ’3 Concept Eyes’ is the latest addition to the impressive Nanda Inc. portfolio, offering a wide range of cosmetic offerings, including nail polish, lip gloss, eye makeup, lotions, and cleansing products. To complement this, an online blog is also operated (exclusively in the Korean language).

Visitors to Stylenanda.com are greeted not just by an opportunity to purchase exquisite products, but also by personalized video content, an extensive online e-magazine, up-to-date snippets of fashion news and noteworthy events, and convenient links to their sister brands.

If exclusive Korean fashion and cosmetics pique your interest, Stylenanda is the ideal destination, as it caters to an international clientele by offering overseas shipping services. Furthermore, their website is seamlessly tailored to cater to English, Japanese, and Chinese-speaking individuals. Freqently updated and meticulously designed, the Stylenanda website aims to provide users with an unparalleled user experience. Additionally, Stylenanda boasts a captivating presence on the popular microblogging platform, tumblr.com, in the form of Stylenanda tumblelog.