Seoul City Guide; South of the River
If you wish to catch a glimpse of the future, a visit to Gangnam is essential.
Thanks to its densely planted ginkgo trees, Garosu-gil is a 700m-long street that has gained notoriety as the "It street" of Seoul. It has earned the nickname of "Little Europe in Seoul" due to its unique blend of vintage items and contemporary establishments, reminiscent of New York's Soho district. This popular destination for trendsetters boasts luxury stores, restaurants, designer showrooms, antique shops, and furniture and interior boutiques.
Garosu-gil is renowned for its fashionable people, trendy shops, charming cafes, and sophisticated wine bars and restaurants. Notable landmark: Coffee Smith.
Since its emergence in 2006, this district has become an undeniable part of exploring the more stylish side of Seoul. Garosu-gil Street is conveniently located just a 5-minute walk from Sinsa Subway Station and is in close proximity to Gangnam Station, Cheongdam, and Apgujeong.
Local Tip!
Garosu-gil is home to a plethora of upscale restaurants. For an authentic Spanish culinary experience, Spain Club is highly recommended. Originally from Japan, this concept has brought Spanish cuisine to new heights in Seoul, serving delectable tapas, jamon serrano, cheese platters, and an irresistible paella. The shrimp squid ink paella is an absolute must-try, as is their homemade sangria!
Image: Garosu-gil Street
For a comparison, imagine Tokyo's Ginza or Beverly Hills in Los Angeles – that's the level of fine dining, plastic surgery, and luxury shopping that flourishes in this area. Remarkable landmark: The Galleria Department Store.
Cheongdam, the modern and trendy face of Seoul south of the Han River, will make you question if you've traveled to Korea. Strutting down Apgujeong's "Rodeo Street" or Cheongdam Fashion Street will convince you that Seoul effortlessly stands shoulder to shoulder with the world's greatest cities like Tokyo, New York, and Shanghai. Cheongdam leads the way in all fashion trends, establishing itself as the trendsetting hub of Korea.
Local Tip!
When in Cheongdam, take a stroll east from Galleria, where you'll find major global fashion brands. Venture into the surrounding side streets and discover numerous cool and stylish shops. One recommended destination is "Addicted," a small multi-brand designer shop specializing in high-quality menswear and shoes.
Image: Apgujeong in Cheongdam
If you truly want a glimpse into the future, look no further than the area surrounding Gangnam Station. This bustling district is the epitome of modernism and futurism in Seoul. Gangnam seamlessly blends education, business, and technology, creating an atmosphere that is both forward-thinking and exclusive. Department stores proudly showcase luxurious designer brands, while streets lined with flagship stores and select boutiques offer imported fashion delights, catering to the desires of trendsetters. Additionally, you can find the Grand Table, an association of premium restaurants and clubs frequented by Korean celebrities.
If you aspire to experience the chic and stylish aspect of Seoul, a visit to Gangnam is a must.
Local Tip!
One of the finest seafood barbecue restaurants in Gangnam can be found near exit 11 and Kyobo Bookstore. To locate it, simply take a taxi to Nonhyeon-dong, Hansin Pocha – a renowned soju tent bar known for its chicken feet. Walk down the left alleyway, and you'll find the restaurant on the corner of the first street to the right. Look for their large blue Korean sign and a quaint terrace outside. If you encounter any difficulty finding it, call +82-2-544-8892.
Image: Best Seafood Barbecue Restaurant in Seoul, Gangnam
The Samseong Area is most notable for being home to the COEX Convention & Exhibition Center and COEX Mall. A variety of luxury international hotels eagerly await visitors, and for those feeling lucky, 7 Luck Casino offers complimentary food and drinks. Connected to Samseong Subway Station, this area is easily accessible, with a city air terminal providing direct buses to and from Gimpo and Incheon Airport.
COEX Mall caters to every taste and desire, housing over 260 shops, including a bookstore, aquarium, and more than 100 restaurants. It is a child-friendly area with numerous activities to entertain the younger ones. Just across from COEX Mall is Bongeunsa Temple, providing a tranquil oasis amidst the bustling city.
Local Tip!
Consider visiting Samneung Park, located near Seoullung Station, where you will find the UNESCO Royal Tombs. This serene park offers the perfect escape for relaxation and rejuvenation in the midst of the vibrant city of Seoul.
Image: View from Samneung Park, Samseongdong
