Shopping in Seoul
If you have the luxury of time, wander through the narrow alleyways and immerse yourself in the hidden charms of the city.
Hongdae is a sanctuary of artistic expression and youthful exuberance in Seoul, and the ambiance shifts dramatically between day and night. In the daylight hours, the bustling streets come alive with the finest Korean fashion, whimsical cafes, and quaint boutiques. However, as darkness descends, Hongdae transforms into a realm of pulsating neon lights, pulsating with the beats of indie artists and the vibrant energy of young souls. If you find yourself pondering where to embark on a shopping spree or what treasures to acquire in the vibrant city of Seoul, allow me to present three enchanting shopping destinations.
Hongdae Free Market
Journey towards Hongdae and commence your shopping extravaganza at the splendid Hongdae Free Market, held every Saturday. Located in Hongdae Park, just across from Hongik University Main Gate, this open-air market is a treasure trove of garments, artwork, handicrafts, bags, and accessories painstakingly crafted by Hongik University students and gifted individuals. The market operates from 1 pm to 6 pm, and you may also delight in a variety of musical performances while exploring the offerings. Remember to carry some cash. Should you require respite, adjourn to the Aa Design Museum, where you can recline in exquisite chair designs and explore the captivating gallery in the basement.
Myeongdong
If your pursuit involves beauty and cosmetics, venture forth to Myeongdong, an oasis of Seoul's premier beauty shopping experiences and the forefront of South Korea's cosmetics industry. Within this realm of aesthetic splendor, you will encounter a myriad of esteemed brands that grace Seoul's renowned 'beauty road.' As you exit Myeongdong Subway Station through exit 6, an opulent array of Korean cosmetic and skincare brands such as Nature Republic, Aritaum, Etude House, Laneige, and Face Shop will greet your senses. English-speaking beauty consultants are readily available to guide you through your indulgent journey. Moreover, Myeongdong proudly hosts an array of renowned S.P.A brands such as H&M, Zara, and Forever 21. Remember to visit the new minimalist and stylish brand, 8 Seconds by Samsung Fashion.
Garosu-gil Street
Embark upon an enchanting escapade to Garosu-gil Street to curate your unique and personalized style. This trendy shopping thoroughfare is adorned with ephemeral pop-up stores, exclusive boutiques, and designer multi-brand emporiums that showcase the talents of emerging Korean designers. Discover the crème de la crème at lLMO, RAUM outlets, A Land, and MAG N MAG. Each establishment offers an assortment of clothing, accessories, vintage treasures, and shoes meticulously curated by the proprietors themselves.
If time permits, dare to wander the labyrinth of side streets, unearthing hidden gems awaiting your exploration. As a special tip: when you arrive at the Forever 21 store, take a right turn and pay a visit to 'Hanjan ae Chu-eok.' This renowned establishment is revered for its delectable 'Seoul food' specialty, known as 'Chimaek,' a delightful combination of succulent chicken and refreshing maekju (beer). Not only is 'Hanjan ae Chu-eok' one of Seoul's most beloved dining spots, it also pulsates with vivacity during the nighttime hours, making it an excellent locale to commence your evening adventures!
Main Image by Foot Fingers.
